Santa Maria Business Consultants

Traditional marketing is dead and ineffective.

• 83% of businesses use the internet to select vendors.
• 43% of all consumer purchases are expected to be influenced or directly transacted through the internet over the next four years.

This unprecedented shift complicates building successful offline businesses. Creating marketing plans and business growth strategies based on this new reality of today is essential.

The strongest marketing matrix involves a two-pronged approach.

First is to strengthen and leverage relationships you’ve already developed with current and past clients and customers.

Second your marketing plan must make use of smart internet marketing strategies. This is the only way to address the new realities and trends facing businesses today. We do this for our clients and we’d be happy to do it for you.

Any attempt to create standardize marketing packages falls way short. An element important to you may get overlooked. And something that is a total mismatch may get included.

That’s why we prefer creating custom marketing packages for each client we work with. Still, there are folks who feel most at ease knowing they have a general ‘ballpark’ idea of what’s involved in creating marketing packages. The marketing package we put together to reinforce your other marketing efforts will be as unique to you as you are from your competitors.

Total Marketing Package

This is a total knockout combination of online and offline marketing approaches. The Total Marketing Package is a performance-based package and is designed to increase sales, leads, referrals and redeploy underutilized assets now hidden in your company.

Every business has underutilized marketing assets that can easily be converted to immediate cash — without increasing the company’s advertising budget a single penny.

Our Total Marketing Package involves three main steps.

The first is evaluating and diagnosing your current marketing position, strengths and opportunities. The second is putting marketing ’systems’ in place that eliminate the guesswork from day to day marketing activities. And the third is track and measure results, and make adjustments as needed.

In addition to the services of our online marketing packages below, the Total Marketing Package may include:

• Direct Response Marketing Campaigns
• Direct Mail Campaigns
• Lead Generation Marketing Campaigns
• Customer Retention/Reactivation Package
• Systematic Referral Marketing Package
• Publicity And Community Development Package
• Uncover And Redeploy Underutilized Hidden Marketing Assets
• Up To 12 Months of Consulting Support

Online Marketing Packages

01 :: Web Makeover

• Enhance existing site’s SEO for local market (onsite and offsite considerations)
• Enhance and Augment Existing Design To Improve Visitor Response

This package is ideal for the business that wants a static site that will showcase the company’s main product or service as well as attract local search engine attention. This is not a from-scratch project. We augment your existing site for improved search engine visibility and improved visitor conversion.

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02 :: Local Search Optimization

• Custom Site with monthly updates
• Unlimited Email Accounts
• Capture and Broadcast email (maximize visitor conversion)
• SEO Attraction Package
• Visitor Conversion Matrix

This package applies to new designs and complete site redesigns. The Local Search Optimization package is ideal for the company that wants a complete SEO attraction package utilizing a combination of on-page and off-page elements proven to improve search engine visibility and visitor conversion. Also includes SEO monthly updates as needed to seek top local/regional search engine positioning.

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03 ::National and Global SEO Marketing Packages

Typically more work is required to compete in the national and global SEO marketing arena. Major competitors tend to be strongly entrenched with good on-page and off-page SEO efforts. For most small businesses national and global SEO marketing is an overkill and an unnecessary expense. 95% to 100% of their clients reside within a 50 mile radius. Pricing for national and global SEO marketing services generally range from $5,000 to $10,000 on up, depending upon how deeply seated competitors are at this level.

Read my blog posting to learn more about my views on the value local SEO marketing provides over broader national or international SEO marketing.

Sales Letter Copywriting

We rarely accept projects that solely involve writing a single sales letter or web page. Such an approach usually misses overlooked opportunities.

For real success your direct marketing campaign must track response and conversions. We will not write any copy without first researching what is ailing your target market and what trends are affecting them. And in the case of b2b markets, this also includes researching what trends are impacting the major clients of your clients.

It’s only by knowing these details can we create copy that is free from hype and truly moves people. Research is only step one though. We next test offers to attract prospects who are pre-sold on buying.

Hopefully it’s clear our unique research and the steps we take to guarantee a positive return on your marketing investment exceeds what most consulting agencies are willing to do. Just look around. There seems to be no limit to the number of self-proclaimed ‘gurus’ masquerading cut-and-paste junk templates, claiming their efforts are copywriting.

Our copywriting includes a complete marketing package. We tie in automated follow up systems, upsell offers, backend offers, one-time offers, and referral requests where appropriate. We do all we can to maximize your marketing investment and convert your offer into long-term ongoing sales. This is something you cannot get from some lame brain template-copying ‘guru’.

We recognize that more is required from a direct response campaign than a single sales letter or web page. To get the maximum response and sales from your market we recommend our Total Marketing Package, which also includes direct response copywriting.

However, if you are insistent on paying someone for a single sales letter please be aware, because of the extensive research we do before writing a single word of copy, we charge a premium for doing so.

It’s Time to Give New Life To Your Marketing

Whichever path you choose to take, we’re here to help you experience the greatest growth possible with the least expense and effort required of you!

Since 1985 hundreds of business owners in seven countries have benefited from advice from our founder, Andre Bell.

Likely you’re interested in gaining the greatest impact from marketing your products or services. Maybe you are thinking of contacting us. That’s a great start. But before you do we strongly recommend you first watch our free business growth video.

The short video gives greater details on how to evaluate and diagnose your current marketing position for highest growth potential.

Click Here to watch our free business marketing video today.