Give me a break. I’ve lost count on the number of times I’ve heard B2B companies say that their clients and prospects don’t use the internet to find vendors or suppliers.
Sure, not too long ago that was true. Advertisers and sellers held the upper hand. If a prospect wanted information the prospect had to jump through the seller’s hoops or endure a severe beating as they passed through a line of aggressive sales people just to get that information.
Those days are over.
At no other time in human history have buyers held so much power and influence over their own choices. Yielding to information-hiding sellers is no longer tolerated. Today’s buyers insist on feeling they are in control if not actually have full control over their choices, instead of allowing some sales rep or company to dictate their choices.
This trend exists in all areas of life. Government. Medical care. Work. And every aspect of family life.
Whether we personally approve of this trend is irrelevant. It is here. More and more people are insisting on having a say in their lives. At least on the surface.
That’s why in every industry buyers are searching the internet–without interruptions from sales reps– before making purchasing decisions.
This is true in both business-to-business sales as well as business-to-consumer sales. As much as 87% of businesses search the internet before making purchasing decisions. This is a fact of life. A reality.
Failing to acknowledge this fact will leave businesses missing internet marketing opportunities, like ostriches with their heads buried in the sand, pretending the world around them doesn’t exist.
Well it does exist. And the way to take advantage of this new reality is first to acknowledge it. Then arrange online marketing to take advantage of search marketing opportunities overlooked by others.
Smart internet marketing will do wonders for attracting the right prospects to your company. All while your competitors have their heads buried in the sand claiming their clients and prospects don’t use the internet — but yours do!
Is your site optimized for local search marketing? Most aren’t. If yours is an established local company I will provide you with a free search marketing analysis that will blow your mind. Honest. Most people are so impressed with the information they’ve thought it’s information we should be charging for. There’s a reason we don’t. And it is mentioned in a bit.
In your analysis we will list how well your site is doing at attracting local searches, provide you with a competitive espionage report that shows strengths and well as opportunities to overcome a prominent competitor, and a site performance evaluation so you know if your site is really performing up to par with today’s standards.
The reason for the review and analysis is to give you the choice of seeing for yourself if our search marketing capabilities are a match for your situation and objectives. No sales pressure. Just straight forward information with a written proposal to prove whether we are a match or not. You decide from there how you want to proceed.
Sorry. If yours is not an established company or is an out of the area company, the fee for the research is $1000. $495 if we are allowed to share your search marketing research in our marketing.
If you are wondering if your site is really staying above the search marketing curve call direct at 805-598-3683 or contact us online to schedule your analysis.