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	<title>Santa Maria Business Consultants</title>
	<link>http://santamariabusinessconsultants.com</link>
	<description>Business Growth assistance for Central Coast businesses</description>
	<lastBuildDate>Mon, 17 Nov 2008 19:10:51 +0000</lastBuildDate>
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	<item>
		<title>What Everybody Ought To Know About Choosing Business Consultants</title>
		<description><![CDATA[Attention Santa Maria Area Merchants, Retailers, Manufacturers, and Professionals:
If your company is struggling with increased competition or facing a significant decline in sales there is a way to get back control.
For most companies the answer is sitting right in front of them. These are marketing assets that already exist within the company. Assets the companies [...]]]></description>
		<link>http://santamariabusinessconsultants.com/about-us</link>
			</item>
	<item>
		<title>What is Leverage?</title>
		<description><![CDATA[Marketing leverage is the ability to control and generate large profit increases from low-cost or no-cost marketing methods.
For example, it takes no extra expense to leverage a second or third purchase when a buyer has committed to spend money with you than it takes to make a single sale. 

How NOT  To Leverage A [...]]]></description>
		<link>http://santamariabusinessconsultants.com/what-is-leverage</link>
			</item>
	<item>
		<title>What Is SEO?</title>
		<description><![CDATA[Get Your Business Ranked On The First Page Of Internet Search Results
Here&#8217;s proof:
(click to enlarge in new window)
And more proof&#8230;
(click to enlarge in new window)
Search Engine Optimization (SEO) is&#8230;
&#8230;the process of getting your site or specific pages within your site positioned to the top of internet search results as in the examples above.
Gaining a stong [...]]]></description>
		<link>http://santamariabusinessconsultants.com/what-is-seo</link>
			</item>
	<item>
		<title>Direct Marketing Strategy</title>
		<description><![CDATA[Do you provide products or services that are just as good or even superior to your rival&#8217;s, but still they seem to constantly sell more than you? Usually this is because of a marketing strategy that isn’t working effectively.
If you want to gain the most success possible, it&#8217;s critical that you control the best possible [...]]]></description>
		<link>http://santamariabusinessconsultants.com/direct-marketing-strategy</link>
			</item>
	<item>
		<title>What Makes SMBC Different?</title>
		<description><![CDATA[Santa Maria Business Consultants was launched to provide marketing support to Santa Maria Valley and Central Coast area businesses.]]></description>
		<link>http://santamariabusinessconsultants.com/welcome-to-santa-maria-business-consultants</link>
			</item>
	<item>
		<title>Our Services</title>
		<description><![CDATA[Traditional marketing is dead and ineffective.

83% of businesses use the internet to select vendors.
43% of all consumer purchases are expected to be influenced or directly transacted through the internet over the next four years.

This unprecedented shift complicates building successful offline businesses. Creating marketing plans and business growth strategies based on this new reality of today [...]]]></description>
		<link>http://santamariabusinessconsultants.com/our-services</link>
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