Give me a break.

I’ve lost count on the number of times I’ve heard local business people say that their clients and prospects don’t use the internet to find companies to do business with.

Sure, there was a time when that was true.

Back then businesses held the upper hand. If a prospect wanted information for making a decision to buy or not to buy the prospect had to jump through the seller’s hoops or endure a severe “beating” as they passed through a line of aggressive sales people just to get to that information.

Those days are over.

At no other time in human history have buyers held so much power and influence over their own choices. Today’s buyers insist on feeling they are in control of their choices, instead of yielding that control to a manipulative high pressure sales rep or clueless company still stuck in the dark ages about what makes people buy.

This trend towards personal control exists in all areas of life today. Government. Medical care. Work. And especially in every aspect of family life.

Whether we personally approve of this trend is irrelevant. It is here. More and more people are insisting on having a say in their lives. At least on the surface.

That’s why in every industry buyers are searching the internet–without interruptions from sales reps– before making purchasing decisions.

This is true in both business-to-business sales as well as business-to-consumer sales.

Some reports show that as much as 87% of businesses search the internet before making purchasing decisions. This is a fact of life. A reality.

Failing to acknowledge this fact will leave businesses missing internet marketing opportunities, like ostriches with their heads buried in the sand pretending the world around them doesn’t exist.

Well it does exist. And the way to take advantage of this new reality is first to acknowledge it. Then arrange online marketing to take advantage of local search marketing opportunities overlooked by clueless competitors.

Smart internet marketing will do wonders for attracting the right local prospects to your company. Leaving your competitors with their heads buried in the sand, claiming their clients and prospects don’t use the internet. While you are profiting, knowing that yours do!

Is your site optimized for local search marketing?

Most sites aren’t.

If yours is an established local company I will provide you with a local search marketing analysis of your existing site.

In your analysis we will list

• how well your site is doing at attracting local searchers
• provide you with a competitive espionage report that shows your strengths as well as your opportunities to overcome your most prominent online competitor
• and provide you with a site performance evaluation so you know if your site is really performing up to par with today’s standards or not.

Your local search marketing review and analysis will give you the choice of seeing for yourself if our search marketing capabilities are a match for your situation and objectives. No sales pressure. Just straight forward information with a written proposal to prove whether we are a match or not. You decide from there how you want to proceed.

The fee for the research is $495. It is deducted from our marketing quote if you choose to hire us to implement your marketing plan. So basically it costs nothing extra. Only for those who choose not to move forward.

If you are wondering if your site is really staying above the local search marketing curve call us direct at 805-598-3683 and leave a message. We will return your call withing one to two business days. Or contact us online to schedule your analysis.